ROI CALCULATOR

Model your commercial security pipeline growth. Calculate site visits, proposals, and profit potential from cold email campaigns.

Lead Generation

Leads Generated (Monthly)20

Lead → Site Visit Rate (%)60%

Proposal Metrics

Site Visit → Proposal Rate (%)75%

Contract Economics

Avg Contract Value (£)

Gross Margin (%)

Investment

Infra Cost (£/mo)

Agency Fee (£/mo)

Total Monthly Investment£3,000

Leads

Top of Funnel

Site Visits

Qualified Opportunities

Proposals

Bottom of Funnel

Pipeline Value Generated

Projected commercial opportunity value based on current inputs

Monthly Pipeline Value

£135,000

Projected monthly opportunity

90-Day Pipeline Value

£405,000

Cumulative 3-month projection

Gross Profit Potential

£47,250

Based on 35% margin

ROI Multiple

45.0x

£45.0 pipeline for every £1 invested

Cost Per Proposal

£333

Acquisition cost

Cost Per Site Visit

£250

Total Investment

£3,000

Disclaimer: Pipeline value represents potential commercial opportunities generated. Actual revenue outcomes depend on proposal quality, pricing, sales process, and client conversion. This calculator models opportunity creation, not guaranteed sales.